Stories

Its amazing to read about something that places things that happens every day in perspective. The product of our lives is a reflection of the stories we make. Stories enhance a persons lives. We tell a story every day whether its about something that happened to us, explaining a lecture that a friend missed, or this blog that you are currently reading. These stories make up our lives and enhances our productivity. The book I’m reading for my DAI class entitled, A Whole New Mind by Daniel H. Pink is supposed to mold young designers like me to start thinking with both sides of the brain, rather than the one side that we’ve been socialized to think with. 

The chapter I currently read was a part of the six senses in which we need to help us engage in this Conceptual Age. Design, Story, Symphony, Empathy, Play, and Meaning. These, “will guide our lives and shape our world” (Pink, 67) as Pink states in his book. Clearly, I understand his analysis even more as I read the chapter about Story. 

In the chapter, he talks about how stories are as important as facts. He explains that a story is how we retain information and it is an easier way to remember a subject matter. Furthermore, he also shows a misconception that society has on stories vs facts by stating, “Stories amuse; facts illuminate. Stories divert; facts reveal. Stories are for cover; facts are for real.” However, the reality is that, “Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context, and emotion.”(Pink, 103).

In most work places, having someone read a manual is not the only method of teaching. Telling a story is an additional method that many jobs have encouraged to help their employees better grasps the information and purpose of their job. Take for instance at Jamba Juice, we are required to read a manual, but after training, our trainers and managers give significance to all the material by telling a story like, “Building block number four is important because we don’t want any of our customers to come into a store and feel like our story is dirty.” Stories like these give more significance to the job requirement. 

But more interestingly, the section that got me really interested was the fact that several companies have used “story” in their products. An example that Pink stated was how he was debating on three liquors to purchase, but he didn’t know which one to chose from. The third option was different from the other two in that on the label it told a brief history on company, Tattoo Red, and how they explained 50 cents from the sale they get go towards cancer research. So Pink purchased Tattoo Red. 

This is just one example of how story can help a produce profit or enhance the appeal to consumers. Another example I can think of is the Vitamin Water, which have brief stories on the label. Other brands such as Starbucks, Jamba Juice, and McDonalds follow the same trend of telling a story. Stories are not only used to help sell, but stories also help heal. In the chapter, Pink explains how story has become essential in the medical field to nurses/doctors in interacting with patients. 

Overall, “Stories represent a pathway to understanding that doesn’t run through the left side of the brain.” (Pink, 115) 

Think about it, its bogles my mind! haha =]

 

 

 

EW I’m a nerd! LMAO HAHAH this looks like a essay response hahaha but its just for my personal enjoyment…gross =] HAHAHAH

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One Comment to “Stories”

  1. Great post! If the section on story related to products and how they can produce profit were intriguing, you’ll be interested in the ROI results from story brought forward in my book, Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results. Imagine 30 percent reduction in turnover, double-digit growth, doubling of company size in five years . . . you can read a synthesis of the outcomes achieved in 71 organizations in the article, “The Five Sides of Story” available on http://www.wakeupmycompany.com.

    Enjoy,
    Lori Silverman
    http://www.partnersforprogress.com

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